Seeing people with different versions of the iPhone has become common sight today. In fact, about 18% of Android users have switched to iPhones after considering its benefits. The iPhone was one of the first smartphones, and it continues to keep its customers by offering reliable performance and constant innovation.
It is well known that iPhone apps are very profitable and of excellent quality. Today, many brands and start-ups are investing in iOS app development to grow their businesses. Here are 6 reasons businesses should collaborate with an iOS development company.
1. Access to a High-Value Customer Base
Apple users are known for their brand loyalty and higher spending habits. You can get into this profitable market by making an investment in iOS mobile development. iOS users are more likely to make in-app purchases and tend to have higher lifetime values as customers.
For example, a luxury retailer found that their iOS app users spent 30% more per transaction compared to their Android counterparts. According to the study, 18.6% of iPhone users reported making at least seven transactions with their device in the preceding year, compared to 10.7% of Android users.
2. Enhanced Security Features
Consumers and businesses alike have serious concerns about security. Apple’s stringent security measures make iOS an excellent choice for companies dealing with sensitive information.
iOS mobile development allows you to leverage built-in security features like:
Data Encryption: iOS devices have hardware-level encryption, protecting user data even if the device is lost or stolen.
Secure App Distribution: The App Store’s rigorous review process helps prevent malicious apps from reaching users.
Regular Security Updates: Apple frequently releases updates to address potential vulnerabilities.
3. Streamlined Development Process
While initial development costs for iOS apps can be higher, the streamlined process often results in faster development times and lower long-term maintenance costs.
iOS developers work with a limited number of devices and operating system versions, unlike the fragmented Android market. This standardization means:
- Fewer compatibility issues to resolve
- Simpler testing procedures
- Quicker updates and bug fixes
A startup was able to launch their iOS app two months earlier than planned due to the efficient development process, giving them a crucial head start in their market.
4. Higher Revenue Potential
Despite having a smaller market share, the App Store consistently generates more revenue than Google Play. This makes iOS mobile development an attractive option for businesses looking to monetize their apps.
Consider these statistics:
- In 2020, the App Store generated $72.3 billion in revenue, compared to Google Play’s $38.6 billion.
- iOS users are more likely to pay for apps and make in-app purchases.
A gaming company found that their iOS app generated 60% more revenue than their Android version, despite having fewer total downloads.
5. Improved User Experience
Apple’s strict design guidelines ensure a consistent, intuitive user experience across all iOS apps. Users feel more at ease using new apps because of this familiarity, which may boost engagement and retention rates.
iOS mobile development allows you to take advantage of unique iOS features like:
- 3D Touch
- Face ID
- ARKit for augmented reality experiences
A retail app saw a 25% increase in user engagement after implementing AR features that allowed customers to virtually “try on” products.
6. Integration with Other Apple Services
Investing in iOS mobile development opens up opportunities to integrate with other Apple services and devices. Your app may gain new features and a smooth user experience from this ecosystem integration.
Some integration possibilities include:
- Apple Pay for easy, secure transactions
- iCloud for data syncing across devices
- Siri for voice commands and interactions
- Apple Watch for extended functionality
If you’re ready to explore iOS mobile development for your business, start by researching experienced developers or agencies. Look for partners who understand your industry and can translate your business needs into a successful iOS app.
